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June 5, 2018 cbellissimo

WWDC 2018: Apple Continues to Invest in Augmented Reality Platforms

Apple’s developer conference took place on June 4th in California. Big promises were made about exciting updates, and while there are many opinions online about whether those promises were delivered, one thing is for sure: Apple is clearly pushing for it’s new mobile operating system to take augmented reality mainstream. The annual conference officially announced all of the latest updates to Apple’s platforms including iOS, macOS, watchOS, and tvOS. Other themes focused on increasing privacy and security, and curbing technology addiction.

Apple’s big announcements about support for new and improved augmented reality experiences on iOS devices have us pretty excited.

The next version of ARKit, Apple’s augmented reality software, was debuted. For the name, they went with none other than “ARKit 2”.  The new suite of developer tools for augmented reality comes with improved 3-D object detection and sophisticated face-tracking technology.

A new update that’s got our team brainstorming is a feature that allows for “shared” experiences. This would let you and your friends see the same digital overlays and products when you point separate devices at the same location or AR scene.

Another augmented reality based update from Apple is the introduction of a file format called USDZ. This file type optimizes the experience of sharing animations in AR, allowing developers to move 3D objects into Photoshop and Dimension with relative ease.

Something we’re already super familiar with was discussed – a native app called Measure, which uses augmented reality to accurately measure real-world objects. This feature has already been incorporated into our digital home remodeling app to help users fit the right home improvement products into their spaces.

View the keynote from Apple’s team below: